Senior thesis project at MICA (2016) 

This project won PDN's national "The Taste" Award for the personal work/amateur category in 2017.

Most advertisements are synonymous with distraction. However, they have never stopped me from eating fast food. If anything, I was intrigued by how advertisements could make me look past the health problems and onto the creativity of the picture. They were nonsensical, ironic, and humorous. This series, dripping in irony, looks into the specific techniques fast food advertisements use to entice the viewer.