Backyard Highlights - From the Asphalt to the Grassphalt.
Twisted Tea’s 2019 campaign, Twisted Tailgate, is centered how tailgating can mean whatever you want it to, as long as you have friends, music, and ice-cold Teas. We made social content to address this exact scenario, calling them Backyard Highlights. There are short form videos, shared on social. We gave each one of these moments a sports inspired title to hype up small moments that make or break your tailgate.
These are snackable moments that are relatable to a wide group of audiences, making this campaign wildly successful.
Creative Director: Mike O’Brien
Art Director: Bryn Dunbar
Director of Photography: Vinh Le
Assistant Director: Sammy Yoon