Taco John’s operates and franchises nearly 400 restaurants in 23 states – making it one of the largest Mexican quick-service restaurant brands in America. Taco John’s wanted :15 TV spots that would stand out from the crowded QSR market and make people come into their stores. With that ask, we made 4 spots for their Value Assets. These spots highlight the value Taco John’s can offer while showcasing their breadth of products. We also made a mnemonic device by creating the “Craver Savers” lock-up matched with the sound of “Crunch-Ching” to signify massive savings. When you see the “Craver Saver” lock-up and hear “Crunch-Ching”, you know you are in for a good deal, exclusively at Taco John’s.
Creative Directors: Pat Feery & Wade Paschall
Art Director: Bryn Dunbar
Copywriter: Jill DeBiase
Director: Steve Hirsh